While most AWS services tend to replace back-end services like Web servers and storage gear and things that most workers wouldn’t normally use, WorkSpaces and Zocalo (see a screenshot below) are arguably services that every employee in a company could use every day. So why compete with Box and Dropbox and all the others? Vogels doesn’t see it that way: “This is not a winner-take all market.There’s room for a number of products out there that will have unique capabilities.” “This happens because the other tools that are available are not up to par,” he said. Extended chains of email message make it complicated to keep track of revisions to a document. “Our customers were telling us that the systems for doing that are complex,” Vogels said, adding that most people end up collaborating over email. That means that there are no new sign-in credentials to create. One important feature of Zocalo is its ability to integrate with existing corporate directory services. These are all basic features that Microsoft’s Office 365 and Google Drive have, as do other cloud-centric office suites like Zoho.
Its primary purpose to upload documents, share them with colleagues, mark them up with comments and make revisions as needed.
In fact Zocalo makes for a natural extension of WorkSpaces Amazon CTO Werner Vogels said in an interview with Re/code today. By my count it’s the second enterprise-focused service from AWS that regular day-to-day employees who don’t work in the IT department might use, the first being WorkSpaces, its virtual desktop service, essentially a desktop PC that lives in the cloud. Zocalo was one of several new services that AWS announced today at an event in New York, but it’s the one that’s getting the most attention. Amazon describes it as a “fully managed, secure enterprise storage and sharing service with strong administrative controls and feedback capabilities that improve user productivity,” through which users can store and share documents and photos from any device. The Web retail giant, which also happens to be the biggest provider of on-demand computing capacity in the world through its Amazon Web Services unit, today announced a service called Zocalo, and its feature set should sound familiar. To the list of companies that are competing with the up-and-coming cloud storage and collaboration services like Dropbox and Box in the enterprise, you can now add Amazon.
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